Instagram has caused some of us bloggers to do some crazy things to help get our content in front of your eyes. Here are some of those crazy things.
I recently took a break from worrying about Instagram and all the stress it is causing the blogger scene. For those of you who aren’t bloggers, Instagram changed their algorithm so that posts are no longer seen in order of when they are posted. Now, what you see is based on what Instagram thinks you like based on your current liking and commenting habits. This is all attributed to Facebook’s purchase of Instagram. Gripe gripe gripe. So here are the crazy things bloggers do, and how I feel about Instagram nowadays.
First, we have “peak times” for posting. I did this before the algorithm changed, but some people’s Instagram followers are more active at 8 am and 4pm, for example. If I missed my “‘peak posting” window, then it would be the end of the world and I would just refuse to post.
Next, I hashtagged the bajeezus out of my posts. For the dress you see above, I’d hashtag #floraldress #wrapdress #summerdress etc etc etc until I reached the 30 allowed hashtags. Bloggers get made fun of for using so many hashtags, but the truth is they do actually work, and from a follower standpoint, I love when I can search a hashtag (#yellowbag) and find something I really enjoy. But I’m not as crazy about my hashtags now as I used to be. Instead of using the “hot” hashtags, I try to use useful ones.
Comment pods. So a comment pod is basically a direct message group where a bunch of bloggers assemble and agree to comment and like each other’s posts. As soon as you post a photo on Instagram, the increased engagement on your photo ranks you higher in Instagram’s algorithm, presumably getting your content in front of more eyes! At one point I was in about 14 of these groups and I found myself leaving comments that weren’t genuine and commenting on content that I just didn’t like. I took a long break from comment pods and left a few that I didn’t think were serving me/I was serving. Now that I’m back, I am not as obsessive about them.
Next, I was so nutso about posting professional and planned out photos that I rarely let my followers have a glimpse of my real life. I vowed to post more “in the moment” content, with my iPhone, that portrays my real life, even if I only get 5 likes on it. If you don’t like that cute photo of my adorable fluffy cat, then you can just unfollow me because I don’t want to be friends with you anyway, haha. I’m trying to be better about this.
I do use a filter to keep my feed looking cohesive, but I don’t facetune or any of that stuff. Bikini photo? Yup that’s all me. Zits and hair frizz? Also real.
In all, Instagram is a love hate relationship for me. I LOVE Instagram because I like looking at people’s photos and feeds, and I think it is so fun. I’ve made some really great friends through Instagram, both virtual and in the flesh. Since taking a step back and realizing that my main focus is getting people to come read my blog, I’ve been a lot happier and less obsessive.
On that note, please subscribe to my email list! I don’t bite, I just love you .
I can’t forget to talk about this gorgeous outfit! My dress and espadrille wedges are both from Xehar.com. In Hebrew, xahar means “glow” which is mean to inspire women to live confidently! I love brands that are committed to inspiring confidence!
Xehar has a lovely curated shop of trendy clothing, both regular and plus size! I chose this dreamy floral dress which is a silky material, and it unties so you can wear it like a kimono, too!
My espadrilles are only $45 and go with everything! It’s especially nice that they are closed toe – great for when you really need to get that pedi but didn’t have time (hypothetically, of course).